The Tao of Communications

The Tao of Communications

Scientists with East Asian names get less news coverage and what it means for Asian brands

Based on 223,587 news stories from 288 US outlets reporting on 100,486 research papers across all areas of science

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JX Tan
Apr 01, 2024
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Credit: DALL-E

Since its founding in 2011, Altmetric.com has sought to understand the value of research and its subsequent influence. Thus, this company has been tracking media mentions for scientific papers to understand who is engaging with research online and what they're saying.

To investigate whether authors' ethnicities, as inferred from names, ar…

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