The Tao of Communications

Free Shipping, Fuzzy Signals-Pinduoduo’s Play for Southeast Asia

Transparency over free shipping? Taobao is responding to PDD's free shipping ads with a clearer but more limited offer

Aug 11 • JX Tan and Sam

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July 2026

Sharing a Real Grandmother Story — Not a 'Dear You' Version

When Heritage Meets Hard Realities

Jul 24 • JX Tan

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May 2026

The First Big C Pharmaceutical? Why Hengrui’s $15.2B BMS Alliance Matters

A global drug development thought exercise about a Chinese pharma operating with the clinical ambition and global integration of a Tier-1 multinational

May 14 • JX Tan

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January 2026

If It Can Be Meme-ed, Should It Be? Why Memes Are Both Brilliant and Dangerous

Nostalgia, Now, Next: The Three-Step Meme Formula That Made Cervical Cancer Screening Scroll-Stopping in a NHS Instagram Post

Jan 27 • JX Tan

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Manus to Meta — A Singapore Shortcut to Global Capital? Do Zhipu and MiniMax’s HK Listings Highlight Another Way Forward?

Both Zhipu and MiniMax included Singapore-baased entities within their group structures

Jan 7 • JX Tan

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October 2025

An Emerging PR Playbook for Pharmaceutical Companies Amid Tariffs

Handling the triple threat of tariff uncertainty, media scrutiny, and public perception

Oct 1, 2025 • JX Tan

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August 2025

Hengrui Wins Investor Mindshare Through Strategic Visibility

With the world's eighth most pipeline projects, Hengrui Pharma maintains strategic visibility, but there's room for more to realize its true global and…

Aug 11, 2025 • JX Tan

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July 2025

Black Box: AI171 Investigations and the Evolution of the Modern PR Playbook

Contrasting communication strategies for the AI171 crash, China Eastern’s MU5735 in 2022, and Germanwings’ 4U9525 in 2015 make for fascinating reading

Jul 21, 2025 • JX Tan

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Reddit and Reputation: NTU’s Crisis Class in Session

When course notes go to the court of public opinion, even the smartest institutions can fumble the fundamentals of crisis communication

Jul 1, 2025 • JX Tan

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June 2025

Manus AI establishes Singapore HQ while declining to answer questions

Not a good look. There might be butterfly effects - pun intended

Jun 19, 2025 • JX Tan

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May 2025

Beyond clicks: Who’s leading in the race for GE2025’s Rookie of the Year?

With 58.2% positive sentiment albeit from a smaller base, Darryl Lo is ahead of Harpeet Singh, Stephanie Tan, and Hamid Razak

May 1, 2025 • JX Tan

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April 2025

Rising costs and clicks: Social listening insights from Singapore’s GE2025 campaign

GST and cost-of-living discussions are three times more negative while sparking engagement among younger and older netizens

Apr 29, 2025 • JX Tan

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